Today, consumers prefer messaging over any other form of communication and a lot of companies have had to sit up and take notice, as mobile browsing and chat interactions continue to grow and overtake traditional channels. Now, Apple is making it easier for consumers to engage with businesses from their iPhone or iPad, and continue the conversation from any Apple device including the Apple Watch and Mac.

Today, Quiq announced support of Apple Business Chat, available in beta in the U.S. on iOS 11.3 and higher. Quiq is one of the early Customer Service Platforms (CSP) to support Business Chat, which is a new way for users to communicate directly with businesses using the Messages app on iPhone and iPad.

Why Deploy Apple Business Chat

“The things that make text messaging the most popular communication channel with family and friends also make it the preferred medium for customers to engage with companies.” said Mike Myer, CEO and Founder of Quiq. “Adding support for Apple Business Chat allows connected customers to engage with businesses in a way that is personal, frictionless, and easy, using the Messages app on iOS. Companies using Quiq will simply have access to a new messaging channel within the Quiq Messaging platform.”

Apple Business Chat makes it easy for consumers to initiate a conversation with a company when searching for a business through Maps, Safari, Search or Siri or even in the businesses’ own app. Business Chat allows users to ask a question about a product or service, or make a purchase using Apple Pay. With Apple Business Chat it’s easier to reach a live person and users are always in control of whether they share any contact information with a business.

Apple Business Chat Supported by Quiq

When consumers message a business using Apple Business Chat, Quiq’s Messaging platform routes their inquiries to live agents to quickly answer questions or help them make purchases with Apple Pay. iPhone and iPad users will get a seamless experience when engaging companies using Quiq’s multi-channel messaging platform.

The Quiq Messaging platform provides contact center agents a robust set of features that ensures messages are routed to the appropriate person, prioritizes conversations based on users responsiveness and helps agents collaborate with peers or managers to resolve issues quickly. The Quiq Messaging UI presents the contact center agent with the user’s conversation history for easy reference and can integrate into other systems to give agents a full view of the customer order history.

For those companies looking to adopt Apple Business Chat, there is an approved list of CSPs available to choose from, including Quiq.

Quiq makes it easy for customers to contact a business via Messaging, the preferred channel already in use with friends and family. In return, companies get a digital engagement platform to communicate with customers. Try it out yourself today with a free demo!