Report: Customer Preference For Messaging

  • messaging preferred channel

Quiq partnered with Market Strategies International to conduct a U.S. research study to understand consumer’s interest, preference, and demand for using Messaging preferred channel to engage with customer service organizations. Here are just a few of the things we learned:

  • 66% of respondents rank messaging as their preferred channel for contacting a company.
  • 70% of respondents want to use mobile messaging to troubleshoot an issue and 64% to make a purchase or booking.
  • 66% of respondents would pay more for a product/service that was supported by messaging– an average of 17% more!

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