Research Report: Customer Preference for Messaging
Quiq partnered with Market Strategies International to conduct a U.S. research study to understand consumer’s interest, preference, and demand for using Messaging to engage with customer service organizations. Here are just a few of the things we learned:
- 66% of respondents rank messaging as their preferred channel for contacting a company.
- 70% of respondents want to use mobile messaging to troubleshoot an issue and 64% to make a purchase or booking.
- 66% of respondents would pay more for a product/service that was supported by messaging– an average of 17% more!
If you would like to read the full report about why customer preference for messaging is on the rise and what this means for your organization, please complete the form to the right.