Increase Conversion Rates With These 7 Business Messaging Tips

While conversion rates are more traditionally tied to eCommerce sites, it’s a metric that every company cares about. A conversion can mean different things for different companies. Websites can measure conversions by the number of visits, form fills, subscriptions or, more commonly the number of sales made. The goal you’re measuring can be a macro goal, like requesting a demo or [...]

What is Rich Messaging? Everything You Need to Know

Businesses are constantly looking for the next technology that is going to improve and expand the narrative of the conversation, facilitate high-quality customer interactions, and give them an edge over their competitors. That's why more and more businesses are increasingly turning to messaging and rich messaging.